The Lara Croft of Marketing Initiatives
Ok, someone actually called me “the Lara Croft of Google Sheets” at one point, so I put it on my LinkedIn and a clever sales rep sent me this Funko Pop. Ever since then, I’ve decided to own it!
I’ve also been called a handful of other entertaining names, such as "the ABM Queen”, "Webinerd", "the Fairy of Knowledge", "Asana Wizard", and a recent favorite: "Senior Director of Making Everything Happen”.
Since 2015, I’ve worked in the B2B tech space, mainly for mid to late-stage startups.
This has given me incredible experience working in fast-paced environments, helping growing marketing teams get a handle on their processes.
My trademark frameworks, infrastructure and best practices I put in place everywhere I go have helped marketing teams grow in collaboration, transparency, and team efficiency. This raises trust, improves communication, and reduces frustration.
Summary of Skills
Analytical, curious, entrepreneurial thinker with demonstrated success taking ideas from brainstorm to execution.
Extensive experience in marketing program and integrated campaign management has given me a unique hands-on view of how to best collaborate and partner with each team within marketing - operations, demand gen, content/comms, product marketing, field marketing, etc.
Certified as a “Next-gen Marketer,” I’m tech-forward, leaning heavily into the latest in marketing automation, integrations, and AI technology in order to bring smart capabilities and efficiency to my clients.
Organized, resourceful and highly productive team player with recognized exemplary project management and collaborative team skills. Asana Ambassador/power user. Passionate about helping teams with productivity best practices, I enjoy leading workshops to help teams get organized and become more efficient and effective.
Marketing tech power user with hands on experience with ABM platforms, productivity tools, webinar and podcast software, team wiki sites, marketing automation platforms, design software, AI platforms, and more.
High emotional intelligence and the ability to build strong working relationships, makes me an ideal dotted-line leader and coach within marketing.
Strong “grammar and brand police energy” and background in photography and design has given me an eye and passion for brand stewardship.
Background in psychology and personal development has given me a passion for helping teammates grow into their best selves - personally and professionally - helping develop a growth mindset in everyone around me.
Personal Background
Originally a native of Chicago, I've lived in Austin, Texas since 2007, where I enjoy spending time with my family and friends, seeing live music & comedy, reading, self-development, taking barre classes, traveling, talking about the Enneagram, listening to podcasts, good (gluten-free) food, and trying every city's version of a Moscow Mule.
Meyers-Briggs: ENFP
Strengths Finder: Significance, Belief, Woo, Developer, Connectedness, Intellection
Enneagram: 9
Awards & Recognition
TechnologyAdvice Marketer of the Month
“On behalf of the team at TechnologyAdvice, I want to congratulate you for being selected as TA’s Marketer of the Month for March 2022! We appreciate and value you.
One of our core values at TechnologyAdvice is to value each other. We want to applaud victories and lift up others beyond just our team. Lisa, you stood out as being a leader and changemaker that’s passionate about B2B marketing with an inspiring work ethic.”
Advertising Excellence ACE Award
Awarded Demandbase’s Advertising Excellence ACE Award for outstanding account based marketing program. Selected based on campaign results, as well as innovative account targeting segmentation and approach.
ON24 Cold Call Eliminator Award
Awarded ON24 “Cold Call Eliminator” Webinerd Award for pipeline and lead volume generated for 2017 demo webinar program. Program contributed over 2,000 net new leads in Q3 2017.
Using ON24 webinars, I led a team who crafted a global demo series with the intention of helping sales to get ahead of cold calls. Marketing and sales teamed up to encourage our audiences to attend a low-pressure product demo that happens on a regular cadence. This webinar series was so successful, we were recognized by ON24 with their Webinar World Cold Call Eliminator award.
Certifications
Fundamentals of Next-Gen Marketing
Certification demonstrating proficiency in account-based strategy and execution based on 6sense’s ABM methodology.
Asana Ambassador
Certification demonstrating proficiency in Asana project management software.
